As the digital world continues to evolve rapidly, two significant developments are catching the eye of tech enthusiasts and content creators alike. TikTok is reportedly stepping into the photo-sharing realm, potentially challenging the dominance of Instagram, while Apple has begun testing an AI-powered ad buying tool that could revolutionize app advertising.
Apple’s Compliance with Digital Markets Act Leads to App Store Modifications
In compliance with the Digital Markets Act, Apple is set to change its App Store policies. Soon, iOS developers within the EU will be able to distribute apps directly from the web. While this offers a new avenue for app distribution, these apps must still comply with Apple’s stringent rules.
AI Powers Apple’s New Ad Buying Tool
Apple’s innovative AI tool is poised to automate the ad buying process, providing advertisers with the optimal ad placements by analyzing budget, acquisition costs, and target demographics.
TikTok Ventures into Photo Sharing with New Social Media Platform
TikTok’s parent company, ByteDance, is rumored to be working on ‘TikTok Photos’, a service that will allow users to sync their photo postings between the new platform and TikTok, enhancing the content sharing experience.
TikTok’s Uncertain Future in the US
Despite these advancements, the future of TikTok in the US remains uncertain, with legislators pushing forward with plans to ban the app due to national security concerns.